new
holiday
routine
CREATIVE DIRECTION, PHOTOGRAPHY, DIRECTOR
When you think of the holiday season, two feelings generally come to mind: (1) Joy and Warmth, or (2) Stress and Chaos. We created the "The New Holiday Routine" campaign encouraging users to use P.volve fitness as mode of balancing the swings felt during the holidays.
Insight: Everyone is motivated to workout for a different reason. We all have different desires or goals that drive us.
Value Proposition: P.volve can help you balance the highs and lows of the season with a routine that's efficient, convenient, and effective for you and those around you.
Tone and Art Direction via Execution: This campaign featured a series of vignettes based on classic holiday routines like travel, family dinners, gift giving, shopping and more. Each story played into the tension that accompanies these moments and demonstrates how P.volve can bring you the holiday happiness you’re looking for this season.
Pack P.volve
Traveling for the holidays can be stressful. Packing, in particular, can trigger next-level anxiety. Good thing it’s a breeze to bring your favorite exercise regimen with you wherever you’re headed so you can stay on top of your workouts even during the chaos of the holidays.
Escape Family Dinner
Thanksgiving dinner is one of the most sentimental family moments there is. It can also be one of the most dysfunctional. P.volve is a release from the tension of the dinner table—or, more literally, short form workouts you can stream in between courses to relieve the tension.
Gift Yourself (Fit)
Generosity, thoughtfulness, sacrifice…..the holidays are all about thinking about the people you love. It’s why we brave the weather and our bank accounts to find the most thoughtful gifts for family and friends. But we tend to neglect ourselves in the process. Shouldn’t our holiday routines involve a little self care? P.volve will only make us better versions of ourselves to share with everyone else. Your friends will thank you.
Your Happy Place
Chaotic crowds, long lines, holiday music on eternal repeat—these are just a few of the things that make you want to hide in your house during the holiday season. So if you’re sequestered in your apartment, you might as well stay fit by streaming a P.volve program or if you dare to venture outside, come by the studio to reconnect with a group of people you’d like to be around.
A SPECIAL THANKS TO THESE WONDERFUL FOLKS:
ECD: Jeff Leaf
Copywriter: Nichole Fratangelo
EP: Stephanie Saunders
Supervising Producer: Monica Crow
Production Manager: Emma Gil
Production Design: 11th Street Productions
DP: Sam Schmitz
Editor: Matt Dorsi, Veronica Ponce