Shaquille O'Neal is "DJ Diesel" and, boy, does he love dubstep.
 

We transformed the Hall of Famer into "The World's Biggest DJ" to play the world's largest electronic festivals including Belgium's Tomorrowland and Chicago's Lollapalooza, and Lost Lands to name a few.

We focused on Shaq's love for dark dubstep and friendly current brand image to create the "DJ Diesel" sub-brand that attracts and compels music lovers to love and adore Shaq's new form.

One million+ followers and counting...